Skip to header Skip to Content Skip to Footer
A student presents marketing research

Integrated Marketing Communication (IMC) Certificate

Apply Targeted Communication Skills Anywhere
  • 13.9%

    Projected Growth of Digital Content Creation Market

  • 6

    Million Marketing-Adjacent Job Roles in the U.S.

  • 12

    Credit Hours to Complete Certification

Graduates Use Their Skills As:

Manage profiles and pages on various digital platforms to grow brand awareness and audience for a business or agency.

Plan, publicize and manage logistics for events that drive engagement for a company, nonprofit or other organization.
Analyze a company’s practices and develop plans and strategies to improve their performance.
Develop strategy and create multimedia content to distribute across various digital platforms, boosting brand visibility and engagement.

Learn To

Plan, write, execute, evaluate and effectively deploy integrated marketing communication plans

Examine the connections between an organization's culture, brand and identity

Conceptualize how IMC factors into different sectors and industries

Create and employ digital media to communicate brand identity

“ I chose the IMC Certificate because it combined creativity and strategy in a way that felt very career-focused. The classes helped me strengthen my design, branding, and communication skills while building real-world experience and portfolio work. ”
Grace Wilson ’26
Program Overview

What is IMC?

Integrated Marketing Communication, or IMC, is a widely recognized discipline that combines the study of strategic communication and marketing principles. IMC skills in designing messaging, campaigns and events are used to build and maintain relationships with target audiences and influence behavior. IMC professionals utilize analytics, multimedia, social media and public relations to establish and promote a business or organization’s brand and reputation. 

Complement Any Major

Regardless of your academic plan or career goals, IMC principles have broad applications in a variety of roles. Key skills in IMC reach across many professional settings, and mastering them can prepare you for flexible public-facing jobs or enhance your abilities from other positions. The IMC Certificate can be completed by any UNCW undergraduate student with 12 hours of coursework.

Students record audio for Pier601

Sample Courses

  • COM 232: Strategic Writing in Integrated Marketing Communication 
  • COM 338: Integrated Marketing Communication: Campaign Design 
  • COM 436: Contemporary Issues in Integrated Marketing Communication 
  • COM 438: Integrated Marketing Communication: Event Design 
  • COM 438: Integrated Marketing Communication Practicum: Pier601 
SEE THE FULL CURRICULUM

See everything happening in the

Department

campus beauty clocktower Tuition & Fees Tuition and fees are subject to change each academic year pending legislative approval. For the most up-to-date details, visit our Cost of Attendance page. Tuition & Fees
graduating student Financial Aid Financing your education is a big decision — we’re here to help with grants, scholarships, loans, and programs to support your academic goals. Financial Aid